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A questionnaire is a type of research instrument that has questions that are standardized to collect responses from respondents. The responses to each question (item) on a well-structured survey can be compiled and assessed statistically. Many kinds of research employ questionnaires, including academic research and market research.

It is crucial to consider the intended people who will be taking part in your survey when designing your survey. The questions should be straightforward and easy to comprehend, without jargon or technical terms that are difficult for those who are not experts. It is also essential to keep the duration of the survey brief. The longer the survey, the less likely respondents are to take part.

Web experiments are an online experimental research method that uses a browser-based interface such as an app for mobile or a website. The advantages of this approach include the ability to create personal and interactive experiments, the ability to track user behavior, and the ability to use conditional branching based on previous answers provided by the participant.

Web experiments aren’t controlled, and this can lead to confusion or a poor generalization. Due to the interactive nature of web experiments, it may be difficult to assess their results.

It is also important to test your questionnaire at the very least, using a suitable sample, before administering it in the field. This will help you identify ambiguity, unclear wording, or biases in the questions, and eliminate them before conducting the survey to your intended audience.